Good, but there's lots of room to improve here. For social proof to work well, it needs to be both relevant and relatable, and overall answer questions such as "do many people like me use this app?", "do people I follow use it?," etc. While this could be the case, I think there's a way to involve social proof without having to completely omit the app's purpose.Īlso also, a vague statement about the number of users is not likely to move the needle.
#Robinhood app download download#
This means to me that Robinhood believes the main reason a view doesn't become a download is trust and not confusion about what the app does. Where I'd expect a caption that describes what the app does, which we see in the second screenshot, we get a vague sort of social proof.
#Robinhood app download free#
Get 3 FREE Webull Stocks (WAYYY better charts than Robinhood. What I do find more interesting is the caption in the first screenshot. Learn the basics of downloading and setting up the Robinhood App to start Stock Trading today. It feels out of place, but it doesn't really hurt overall. I'm not a big fan of the horizontal line that cuts across all screenshots.
It means you have to find the delicate balance between writing something useful to humans that incorporates the more relevant keywords.
While branding is important, most people aren't likely to fully read and comprehend the app's name beyond the bare minimum they need to decide if they'll download it or not.ĭoes this mean you should just shove keywords into the name and subtitle? No. This set looks fairly branded to me, with a tiny addition of keywords. What does "spend" mean? If you get the point of this here, please tell me. Where Robinhood ranks for the keywords it's targeting directlyįirst. It reads more like a brand pitch, which isn't necessarily bad but also isn't necessarily great. There's a handful of useful keywords there, but I wouldn't call this list optimized in any way. Strictly based on these, here are the popular keywords the algorithm sees: Those send the strongest signals to the App Store's algorithm. Let's kick off the analysis with the keywords Robinhood is using in its name and subtitle.